Before the turn of the millennium, he made a crossover into the mainstream English language market, signing a unique multi-album deal with Universal Music Group for an unprecedented US$50,000,000, with Universal Music Latino to release his Spanish albums and Interscope to release English albums. in 2010, he parted with Interscope and signed with another Universal Music Group label, Universal Republic. Approaching his father’s former publicist, Fernan Martinez, the two promoted the songs under the stage name ‘Enrique Martinez’ with the backstory of being an unknown singer from Guatemala. Iglesias was signed by a record label called Fonovisa. Five singles released from this album, such as “Por Amarte”, “No Llores Por Mí”, and “Trapecista” topped the Latin charts.
